Dealer ThinkTank Automotive Training & EducationWhat is the Dealer ThinkTank? – definition: Subject matter experts and thought-leaders providing strategies, discussing ideas, challenging ideology, and creating solutions for real-world problems facing the automotive industry. Through your collaborative efforts, you will help change how culture is established at your dealership.
Thursday, May 15th, 20149:00 AM to 6:00 PM
Hyatt Regency O’Hare – Chicago
Dealer chat solutions pioneer who cuts to the chase, understands dealership culture and drives results. Read the bios
Phone skills & sales training expert who has listened to more phones calls in the industry than anyone; his solutions help build businesses.
Joe WebbDealer consultant extraordinaire who can read and understand dealership dynamics to put the pieces in place.
Internet marketing and industry leader with successful dealership and vendor experiences
JD Power recognized automotive Internet sales pioneer and global industry expert on DMS driven consumer engagement and communication.
Leading digital marketing strategist who sees the search, social and mobile segments unlike anyone in the business.
What is Dealer ThinkTank?
Collaborate with your peers in an interactive setting to personally develop solutions for your dealership and the industry. As dealerships evolve, so does the adoption of technology, information resources and mobile device usage. We will guide you. Register for DTT!
Who is Dealer ThinkTank?
Dealer ThinkTank represents a generational footprint of successful automotive experts. Collectively, they cut their teeth working in dealership sales, executive management and in the trenches with some of the most successful automotive companies in the country.Read more about DTT
ThinkTank Tour Dates
Chicago – Thursday May 15th, 2014
Boston – Thursday June 19th, 2014
Washington DC – Thursday August 14th, 2014
Los Angeles- Thursday September 18th, 2014
Charlotte – November 13th, 2014 (THE FINAL THINKTANK)
Featured Presentation by Ed Woefle, Cars.com Training Manager.
Ed Woefle – Rescuing Service Profits Through Trust and Price Transparency:
While the service market is projected to grow 15% or more over the next 3 years, dealers’ service revenue is down. Though new vehicle sales are on the rise, dealerships are expected to face increasing pressures on the profitability of their fixed operations as category trends including the growing number of off-warranty vehicles, low loyalty rates and intensifying competition from independents and chains continue. To better understand how shoppers choose service providers, Cars.com partnered with acclaimed research firm Gfk Automotive. The study revealed consumers want two key qualities in a repair provider:
Cars.com will share learnings from the Gfk Automotive research and demonstrate how dealerships are well positioned to deliver on consumer needs. To help dealerships gain their fair share of the growing service market, we’ll give advice on how to win shoppers by providing more transparency into service pricing structures and increasing digital presence to ensure you are reaching shoppers when they are making key decisions. We’ll also discuss the role service reviews play in increasing visibility and provide tips for growing review volume and promoting them with both new vehicle and service shoppers.
- A trustworthy provider to deliver quality results
- Price transparency to create confidence in a fair price
About Ed Woefle:
As training manager, Ed Woelfle is responsible for training Cars.com staff on everything from product knowledge to dealership process. In his role, he’s also worked closely with automotive manufacturers on training initiatives such as digital merchandising, reputation management, and mobile/social channel reach. Before joining the training team, Ed served as an affiliate sales manager, where he facilitated training and development at several affiliate newspapers and television stations throughout the country.
Prior to Cars.com, Ed worked with United Airlines for 15 years as a national account manager out of their world headquarters, working with their largest retail travel suppliers. Among his numerous achievements, Ed was awarded the Top Supplier Award from both American Express and Carlson Companies while at United.
The Dealer ThinkTank in Cincinnati was excellent, the content you provided was cutting edge and I wasn’t pitched anything! – Jeff Novak.